Lead Well, Live Well: Women Leaders, Wellness and Purpose with Danaya Wilson
🌟 Episode Spotlight: Ethical Leadership & Lasting Impact — with Danaya C. Wilson
We are so excited to share our recent episode of Her Resources Podcast where we sit down with Danaya C. Wilson, founder and CEO of BetterCertify, to explore what it means to lead ethically, purposefully, and with resilience. Her work is all about helping leaders create environments where integrity, justice, and compassion are central—not side dishes.
🎥 Watch the Episode
Catch the full conversation here:
▶ Ethical Leadership & Lasting Impact with Danaya C. Wilson
🔗 How to Connect with Danaya C. Wilson
Website: danayawilson.com — her hub for speaking, resources, blog, and mission. (Danaya Wilson)
Book: Changemakers Wanted: Your Blueprint for Lasting Impact and Ethical Change by Danaya Wilson — available on Amazon, Forbes Books, Target, Apple Books, and via her site. (Amazon)
LinkedIn: Connect with Danaya to follow her insights, leadership content, and join the movement toward ethical workplace change. (Search “Danaya Wilson” on LinkedIn.) (Danaya Wilson)
📚 About the Book — Changemakers Wanted
Danaya’s latest book Changemakers Wanted: Your Blueprint for Lasting Impact and Ethical Change is a rallying cry for leaders—especially women—who are ready to move beyond status quo, lead with integrity, and shape workplaces that reflect values like fairness, transparency, and care. (Danaya Wilson)
Inside the book, you’ll find:
Her own story—from overcoming anxiety to stepping into visible, values‑driven leadership. (Amazon)
Reflections on systemic challenges: workplace inequities, unfair benefit practices, and the need for more inclusive leadership systems. (Forbes Books)
Practical strategies & exercises for ethical decision-making, building resilient teams, advocating for systemic equity, and leading with authentic purpose. (Danaya Wilson)
🔑 Key Takeaways from the Episode & Book
Beyond recapping what Danaya shares, here are some of the lessons that stood out—things you can move forward with in your own leadership or team contexts:
Ethical Leadership Begins Internally
Leadership with integrity isn’t just about external actions or policies—it starts with how you show up, the decisions you make when no one’s watching, how you treat yourself, your values, and your alignment. Danaya emphasizes self‑awareness and intentionality as foundations for lasting leadership.Resilience & Vulnerability Go Hand‑in‑Hand
Danaya’s story of anxiety, fear of unworthiness, and the work she’s done to lean into vulnerability offers a powerful model. Being open about struggles isn’t a weakness—it builds credibility, connection, and trust.Systems Matter—Don’t Wait for Permission to Shift Them
It’s not enough to lead well yourself; systemic change is essential. From equitable benefit plans to inclusive design in policies, Danaya calls for leaders and changemakers to push for structures that support everyone.Leading with Purpose Requires Hard Conversations
Ethical leadership often means speaking up—when things are unfair, when values are being compromised, or when the status quo is maintaining harm. These conversations aren’t always comfortable, but Danaya’s frameworks and stories remind us how to lean in (and out) with courage.Building a Movement, Not Just a Role
A recurring theme is that leadership impact isn’t just in what one person does—it’s in empowering others, creating ripple effects, modeling behavior, and fostering a culture where others can rise. Danaya’s “join the movement” call is literal and aspirational.
💡 Why This Episode Matters Now
In a time when many organizations are rethinking what leadership quality looks like—with increasing focus on ethics, equity, mental well‑being, transparency—Danaya’s work gives concrete tools and mindset shifts. If you lead people, influence culture, or have responsibility for shaping organizational norms, this episode and her book offer both inspiration and practical steps forward.
🗣️ Your Turn: Reflection & Action
We want to hear from you:
Which of Danaya’s stories or strategies resonated most with you?
Is there a system or policy in your workplace you feel needs ethical recalibration? How might you begin conversations around it?
What self‑leadership practices (resilience, alignment with values, clarity on purpose) are you ready to invest in?
Drop your reflections in the comments, share this post with someone who might benefit, or connect with Danaya via her site or LinkedIn. Let’s keep growing together.
With integrity, resilience, and hope,
Linda & Cyndi
Co‑Hosts, Her Resources Podcast